With social media and online marketing becoming increasingly popular, marketers may start to feel like email marketing has been forgotten. However, according to this infographic, email marketing remains an active – and often successful – channel.
The infographic shows that 83% of consumers who receive email marketing spend more money when shopping. And the average ROI for email marketing is $44.25 for every dollar spent. Some other noteworthy statistics to check out – especially for b2b marketers – is how chief marketing officers rated the effectiveness of email marketing: 76% effective at nurturing new prospects, 69% effective at driving lead generation, and 75% effective at increasing customer retention.
For more insightful statistics about email marketing, check out the full article.
For effective email marketing campaigns – and all other marketing services – contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.